Jonathan Hay Publicity (JH Publicity LLC) with Hoopla Worldwide recently rolled out a massive campaign for the single “Oxygen” by Napoleon Da Legend featuring Chef Raekwon (the legendary emcee from the Wu Tang Clan), in which the Rolling Stone dubbed them as “the best rap group ever.” Our campaign hit millions of new listeners across the globe as we successfully placed this song on all the major urban and hip-hop websites and media outlets.
With Raekwon being one of the most influential rap artists of all-time says something, people pay attention. For our campaign, Raekwon had the following thing to say about Napoleon Da Legend (which we gave exclusively to SOHH).
“When I first heard the beat by Napoleon Da Legend, I knew it was gonna be special, but when I heard his vocals and the beat combined, it reminded me of myself being a hungry cat coming up bout to take the game by storm. I’m very conscious about who I record with far as new artists is concerned, but when I wrote my verse I followed his lead because it was so powerful. It was that great that I contemplating about buying the record from him. But this will be a cat y’all will be hearing from in the near future I’m cosigning that!” – Chef Raekwon.
We are gearing up for the next phase of this project with a new song that we will be servicing to radio and media alike.
Sabrina of Hoopla Worldwide created the abstract artwork and visual design for the single “Oxygen” by Napoleon Da Legend and Chef Raekwon, produced by Unowned. Follow Napoleon Da Legend (@napoleondaleg) and Raekwon (@Raekwon) on Twitter.
JHP UPDATE: We just launched a new contest with YouHeardThatNew (Complex Media) for NDL and Chef Raekwon. Check it out here. Get involved!!!