Hoodlum Ball Records streams hit over 150 Million in 2018.

Jail Tattoos by Jonathan Hay and Ranna Royce

Entrepreneurs Ranna Royce and Jonathan Hay started Hoodlum Ball Records in Fall 2017 from Los Angeles, California. By the time the cold winter came around, they were officially up and running in Louisville, Kentucky. They started releasing music at the beginning of 2018 and haven’t looked back. Royce and Hay’s catalog has now amassed over 150 million streams across all music platforms. Their albums have hit the Billboard Charts in multiple genres.

Thus far, Royce and Hay built a catalog of over 300 songs that include collaborations with Yung Bleu, Riff Raff, Twista, Lil Windex, Cyhi The Prynce, Kxng Crooked, Bubba Sparxxx, T-Rell (Nelly), MC Eiht of Compton’s Most Wanted, Conway (Shady Records), RZA, Inspectah Deck(Wu-Tang Clan), Iliana Eve, DJ Whoo Kid, Slim Jesus, Sadat X of Brand Nubian, Bizarre from D12, Chino XL, Kevin Pollari (Lil Yachty), and many more.

After a year of blood, sweat, and tears — the nonstop work of Ranna Royce and Jonathan Hay is finally paying off enormously. With what they were able to accomplish in just a little over a year, it’s safe to say that this duo is here to stay and will continue to dominate the music industry. The combination of Royce, Hay, and their joined strategic alliance with business tycoon Mike Smith (BET), screams that the sky is the limit for Hoodlum Ball Records.



Smith and Hay in Adweek

Smith and Hay
Smith and Hay in the studio in Charlotte, North Carolina.

Smith and Hay are featured in Adweek– the second-largest advertising-trade publication. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns.

Read the full story here:



Jonathan Hay’s Family in The Huffington Post

The Huffington Post now simply just HuffPost founded by Arianna Huffington is one of the most popular media outlets of all-time. The Huffington Post became the first commercially run United States digital media enterprise to win a Pulitzer Prize. It’s one of the most visited websites in the world. So it’s an honor for Jonathan Hay and his teenage daughters to be featured with a major story in such a prestigious publication.

Read the HuffPost story on Jonathan Hay and his family business called ‘A Family That Works Together Succeeds Together’.

Click here to read.

Direct Link – http://www.huffingtonpost.co.uk/joseph-chukwube/a-family-that-works-toget_1_b_16312174.html

Kylie’s Daddy Premieres on TMZ

Excited to announce that our single “Kylie’s Daddy” premiered on TMZ. “Kylie’s Daddy” features 22 Savage, Iliana Eve and Ziggy.  The song went viral and was seen on Daily Mail, Steve Harvey, E! News, Hollywood Life, Celebuzz, Life & Style Magazine, Cafe Mom, Bravo, Refinery 29, Clevver, Elite Daily and more.

Jonathan Hay is one of the producers on the song.

TMZ Link – http://www.tmz.com/2017/04/07/kylie-jenner-22-savage-kylies-daddy-song/

2017 Drink The Lemonade / Travis James Entertainment



Drink The Lemonade | Record Label in Louisville, Kentucky

Iliana Eve and Jonathan Hay
Jonathan Hay and Iliana Eve

Drink The Lemonade out of Louisville, Kentucky is making a lot of noise and is quickly emerging as a cutting-edge record label to keep your eyes and ears on. The music of this startup company has been seen in high places such as TMZ, Billboard, E! News, HotNewHipHop, MTV, BET, Fox 29 (Philadelphia), XXL Magazine, Daily Mail, HipHopDX and many more media outlets across the world.

Drink The Lemonade Iliana Eve Record Label

Our company raised $30 Million in Capital…


Jonathan Hay Publicity and Rogue Entertainment have partnered to start a new record label SMH Records out of Charlotte, North Carolina with a reported capital raise of $30 million. Click Here to read the news report:  http://celebzter.com/latest-music-news-new-label-smh-records-raises-30-million-in-capital/

Update: Read about our new deal on All Access – http://www.allaccess.com/net-news/archive/story/123356/new-label-smh-raises-30-million-in-capital


Hoopla Worldwide is now part of INgrooves Fontana!

The Hoopla Media Group / LRT Entertainment catalog is now being distributed through INgrooves Fontana.  INgrooves purchased Fontana Distribution from Universal Music Group, which allows INgrooves Fontana is be a poweful force in both the physical and digital distribution world.  You can read all about this exciting news, reported by LA Times by clicking here.

Make sure you read our company press release on Yahoo News.